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Travel: The Black Travel Movement

Updated: Sep 24, 2021

The Black travel movement has come a long way since the days of the Green Book. Now Are We There Yet - Travel Group hopes to help and inspire a new generation of global explorers.

Few people would relish being told where they can and can't go. But that was the reality for African Americans living in the Jim Crow era.

From 1936 to 1966, The Negro Motorist Green Book and subsequent titles helped keep Black travelers and their families safe, with warnings about "sundown towns," where people of color could face intimidation and violence after dark, and recommendations on the hotels, restaurants, and businesses that would welcome them.

Thankfully, the original Green Book is no longer a necessity for the African American community. Black travelers have become an economic force, spending $109 billion on vacations in 2019, according to a recent study by MMGY Global, a marketing agency. Yet we still have concerns. In response, a powerful new Black travel movement has emerged over the past decade — one centered on giving travelers of color the advice, inspiration, and sense of community we need to explore the world.

Are We There Yet - Travel Group: Black Travel, Facebook group, by Chicago made David Shields. David's goal is to build community where users swap tips and compile guides to destinations, with notes on accommodations, local experts, safety risks, and Black-owned businesses to support.

Are We There Yet - Travel Group is actively motivating black people to travel. Using it's affiliation with Cruises & Tours Unlimited, one of the nation’s largest travel companies, to provide people of color the best cruise or vacations you could possibly think of at a fantastic price. If you are black and are ready to travel, contact David Shields at Are We There Yet - Travel Group and start planning TODAY!

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